In my last post, we discussed content mix and I mentioned that I would delve into some easy ideas to pick from and adapt.
DISCLAIMER: Before you pick your content concept make sure you do read the below.
- None of this advice or knowledge is absolute. If you follow a one size fits all idea without tailoring it to your brand, then your brand loses its unique identity and consumers won’t recognize it.
- Figure out what works for your audience. I’m a strong believer in customer centric strategy and so, I will constantly ask you to do research and think like your customer. Find out what they want to see, listen and talk about. Once, you have a good grip on that you can present the content in different ways.
- You want to focus on the right metrics like engagement, shareable, savable content, it is not about likes.
- Define your goal for the specific post before you actually decide what to put in it.